Disney+ Day Was An Unadulterated Disaster
Much to the disappointment of viewers, Disney+ Day turned out to be an unadulterated disaster. Disney+ The Walt Disney Company's proprietary streaming service for movies and TV shows in their library, as well as for original content. Aside from Disney’s own previously released content, Disney+ also offers films and television shows from its various divisions, including Pixar, Marvel, Lucasfilm, Freeform, and 20th Century Studios. However, what should have been an exciting livestream and big celebration with Disney+ Day was marred with head-scratching decisions and a short-sighted rollout.To get more latest news on disney, you can visit shine news official website.
In 2017, Disney announced its plan to develop its own direct-to-consumer entertainment service, targeting a launch date after the company’s existing agreement with Netflix ended. After years of development and acquisition of assets from its subsidiaries, Disney bolstered its content portfolio. The media giant officially launched Disney+ on November 12, 2019. Within the first five days of its launch, more than 15 million subscribers joined Disney+ mainly due to its free trial promotion. Fast-forward to two years later, there are already 118.1 million global subscribers enjoying Disney’s offering. To honor the platform’s subscribers and commemorate its second anniversary, The Walt Disney Company hosted Disney+ Day.
On November 12, 2021, Disney+ had a day quite packed with announcements. The streaming service finally began operating in its Asia-Pacific markets. Subscribers were given access to promotions and surprises available in Disney Parks and Resorts around the world. Most importantly, there were new shows and films arriving on Disney+ for the first time, aside from the highly-anticipated content releases and exclusive sneak peeks of future projects. Unfortunately, despite these, the celebration turned out to be quite a disappointment — here's why.
Originally intended to be the source of news of upcoming releases, Disney+ Day focused on presenting reveals from the Star Wars and Marvel franchises and first looks at other original content. Its new content included trailers for The Ice Age Adventures of Buck Wild, the popular animated franchise’s revival, and Baymax, a Big Hero 6 spinoff series. The cast of Willow, the fantasy show sequel to the 1988 film of the same name, was also introduced. The most-awaited reveal of the event was the sizzle reel of the limited Star Wars series Obi-Wan Kenobi.
Sadly, all the abovementioned were leaked online a day before Disney’s plan. Although they were promptly taken down from YouTube, news sites had already gotten ahold of the content and reported them ahead of time. Moreover, subscribers had been robbed of the excitement of officially hearing for the first time the slew of future projects, which were meant to add to the movies and TV shows dropping for Disney+ Day. Not only did the leak make Disney+ Day less impactful, but it also significantly decreased the number of surprises the platform had up its sleeve.
Unlike the teaser trailers and clips for relatively smaller announcements, Disney+’s biggest reveals hid behind paywalls. The Obi-Wan Kenobi footage and first looks at upcoming Marvel shows were exclusively released on Disney+, which required a subscription to be unlocked. This move was made in response to the drastically slow increase in subscriber numbers — a mere two million in one quarter — and a sharp drop in Disney’s stock.
To lure people in, Disney+ offered a full month of subscription for just $1.99, in hopes of them eventually agreeing to pay the full price once the promo expires. The studio intentionally leveraged the content of its highest-earning and most popular subsidiaries, depending on their fans for its much-needed subscriber boost. However, those willing to spend just to watch a few seconds of the fourth-wall-breaking She-Hulk portrayed by Tatiana Maslany or Oscar Isaac as Moon Knight had already been subscribed to Disney+, considering that it houses most of the MCU’s content. While it was meant to encourage people to subscribe, the very things that might have enticed new subscribers to sign up were foolishly the very reveals a potential new audience couldn't see. This marketing decision to deprive casual viewers of Star Wars and Marvel arguably just discouraged them from subscribing in the long run.